In this Growth Engine Daily, I want to raise with you the power podcasting.
If you're looking to amplify your message, look at new mediums, ride the trends of where the eyeballs are, give some thought to this.
Personally many of you will know that I run a podcast called The Open Mike, and the reason I chose to do it is that I saw a major trend moving in the marketplace and that is obviously the smartphone revolution where people can access more than just social media from their handsets.
Think about how popular audiobooks are and how far they've come, if I'm stuck here in my car, I can't read a book, but I can listen to an audiobook.
Podcasting has a very, very similar sort of convenience factor that means it doesn't matter if you're at home, you're in the car, you out in the gym on a treadmill, you can listen to a podcast and get that valuable piece of information.
Now, whether that's a business podcast or leisure podcast or family and health and well being podcast, it doesn't matter.
Here are some crazy, crazy stats, but realistically, you know you'd be a fool not to at least take notice of these and a serious contributor to where your ideal customers and audience are.
Apple reported just over 550,000 podcasts on its channel in June 2018. Twelve months later, there are over 750,000 podcasts. So, you might be thinking, with a 200,000 growth in podcasts, that's over 4,000 podcasts a week getting released.
Now, one thing about competitive positioning is if there is a lot of competition and a lot of people are doing it, and that's really because there's a demand for it.
People don't keep putting money into running podcasts, and I'm going to get to that in a moment because there is a cost in both time, energy and money to do that.
The reality is people don't do that if it doesn't work.
So, if you think about it, 200,000 people have launched podcasts in the 12 months.
Why? Smartphone revolution. Podcasts are in their hands. The WWDC worldwide developer conference, that's where Apple launches all these new products, state ridiculous stats. Now, put an infographic below from various sort of stats around podcasting.
But, they also report that podcast listeners are more educated, they're more dedicated, because they're seeking knowledge.
They're taking time out. I think there's a Nielsen reports as well that states that the average American now listens to over seven hours of podcasts per week.
Now, you know that may be a blend of business. It may be a blend of consumer or retail. It doesn't really matter.
The reality is even if you look at TV shows like Chernobyl, one of the best-rated shows, on IMDb, that's just recently come out on Sky Atlantic, the HBO miniseries.
Even HBO has released all their scripts on a podcast.
So, that's showing you the diversity of the podcast from a TV script, from television stations to people like myself who work in the business growth community to sports channels, and political shows to name a few.
I watch Sophy Ridge on Sky News on Sunday morning. She's got a podcast for political news.
So the diversity and the breadth of podcasts and knowledge is there, it's super convenient.
And guess what?
They're free, you're not having to subscribe.
Don't get me wrong, I'm a big Audible user. I love my Audible subscription.
It's worth every cent that I pay for it. However at the end of the day, if you can find somebody that you can connect with, somebody that provides value, you're comfortable listening to their delivery and their tones and the content, then podcasting is a great way.
I'll give you a little bit of background on how you get started with podcasting.
I can look back on my journey. 2016 we played about, within the first 10 episodes, we were trying to find out the format.
So, here's a quick set of bullet points to get you going.
Start with the topic:
Think about what your podcast is going to be about
Whether the content that you're going to serve is actually going to provide value
Whether the content will help solve the problems or create interest in your specific audience.
As a guide - I mentioned earlier my The Open Mike Podcast is all about an
“entrepreneur's view and on growth strategies and how to bridge the gap between the ideas and successful implementation”
Then pick the format of your show.
So for me, mine's pretty straightforward.
I interview influencers from around the world, New Zealand, America, Europe, the UK, on their specialist subjects.
My format for The Open Mike is as follows,
Podcast Duration & Frequency
My podcasts run on average 45 to 60 minutes. There are some at only 30 minutes and then the really deep dive ones are done at 90 minutes.
I average an hour I publish them at least four to five times a month.
Different shows will have different frequencies and formats, I mentioned Sophy Ridge on Sunday on Sky News and she does a political podcast.
Sophy Ridge On Sunday is a recording / basically repurposed TV show into a podcast. Op
- whether that be Brexit
- The new Conservative leader elections
- Anti-Semitism in the labour party
- The political issues that are happening at that time
- Political scandals
-The resignations in the cabinets and things like that.
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