Hey and welcome to #TheOpenMike
On today’s episode, I'm excited to be covering the topic of Turning Fans into Customers and Customers into Fans
Today's influencer guest is David Meerman Scott based in Boston, Massachusetts.
David was the first advisory board member of HubSpot and is an internationally acclaimed strategist, whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business.
In this episode, David shares with us five key strategies to help you with Turning Fans into Customers and Customers into Fans inc:
David's latest book Fanocracy which is launched on the 07th January 2020 covers that the most powerful marketing force in the world isn’t social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It’s fandom.
In the show David teaches Mike a strategy around the "Magic of Proximity" as detailed in this graphic.
A little more about David outside of his professional interests, he owns the world's largest private collection of Apollo Space memorabilia. See more at David's full collection at https://www.apolloartifacts.com/
This latest picture sees David receiving a flag that was aboard the last Space shuttle flight presented by Jim Bridenstine the Administrator of NASA.
David cites that growing up in America in the 1960s, the excitement of space exploration was everywhere. As kids, we’d be glued to the TV as launches from Kennedy Space Center and splashdowns happened.
But for David, the idea of space travel kicked in a little bit more than normal kids because he shares a name with Gemini and Apollo astronaut (and Apollo 15 commander) Dave Scott.
Back to Fanocracy, imagine how NASA have fans, they are a government department, the fans they have are global and this is a great way to view how you too can Turn Fans into Customers and Customers into Fans.
View David's full collection at https://www.apolloartifacts.com/
Catch David on: