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#TheOpenMike S4:E13 - Turning Fans Into Customers & Customers Into Fans

By Mike Midgley Posted 6 January, 2020 In #TheOpenMike - S4E12 - Turning Fans into Customers and Customers into Fans

Turning Fans Into Customers & Customers Into Fans

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In This Episode of #TheOpenMike

Hey and welcome to #TheOpenMike

On today’s episode, I'm excited to be covering the topic of Turning Fans into Customers and Customers into Fans

Today's influencer guest is David Meerman Scott based in Boston, Massachusetts.

David was the first advisory board member of HubSpot and is an internationally acclaimed strategist, whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business.

In this episode, David shares with us five key strategies to help you with Turning Fans into Customers and Customers into Fans inc:

  • The Power of Fan-Centric Business
  • The neuroscience of fandom and the amazing influence of proximity
  • Why companies must let go of their creations to grow fans
  • The importance of giving gifts with absolutely no expectation of anything in return
  • Why passion is infectious and how employee passion builds fans

David's latest book Fanocracy which is launched on the 07th January 2020 covers that the most powerful marketing force in the world isn’t social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It’s fandom.

In the show David teaches Mike a strategy around the "Magic of Proximity" as detailed in this graphic. 

Magic of Proximity


A little more about David outside of his professional interests, he owns the world's largest private collection of Apollo Space memorabilia. See more at David's full collection at https://www.apolloartifacts.com/

This latest picture sees David receiving a flag that was aboard the last Space shuttle flight presented by Jim Bridenstine the Administrator of NASA.

DMS and Jim Bridenstine-min

David cites that growing up in America in the 1960s, the excitement of space exploration was everywhere. As kids, we’d be glued to the TV as launches from Kennedy Space Center and splashdowns happened. 

But for David, the idea of space travel kicked in a little bit more than normal kids because he shares a name with Gemini and Apollo astronaut (and Apollo 15 commander) Dave Scott.  

Back to Fanocracy, imagine how NASA have fans, they are a government department, the fans they have are global and this is a great way to view how you too can Turn Fans into Customers and Customers into Fans.

View David's full collection at https://www.apolloartifacts.com/

'Having Passionate Fans Is The Most Powerful Marketing Force in the World'
- David Meerman-Scott

David Meerman Scott Bio Image

David Meerman Scott

David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.
Davids international bestsellers also include "Real-Time Marketing & PR" and "Marketing Lessons from the Grateful Dead" (written with HubSpot CEO Brian Halligan)
My most recent books are "The New Rules of Sales & Service", and "Marketing the Moon" (written with Richard Jurek and with a foreword from Gene Cernan, the last man on the moon and now being made into a film).
Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection.
Organizations have learned to win by developing what David calls a “Fanocracy” -- tapping into the mindset that relationships with customers are more important than the products they sell to them.
Buy The Fanocracy Book here from the 07th January 2020

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About The Author
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Mike Midgley

Mike Midgley is the Strategy Director at 6teen30 Digital and a dynamic digital entrepreneur, nxd, strategist, public speaker and host of TheOpenMike Podcast show & Co-Host at The Inbound Podcast. Mike has achieved successful six and seven-figure exits over a 25-year career, raised in excess of £1.6m [$2.5m] in Venture Capital and franchised his businesses 68 times.