The Launch

What You Can Expect.
This show is all about helping you transform into an Inbound organisation through every touchpoint from marketing, through sales to the retention of clients.

The way buyers are engaging with brands online is constantly changing, Inbound serves valuable and relevant content to your target audiences. It allows you to build trust and become an authority in your marketplace. 

Why Go Inbound?
When considering Inbound vs Outbound options, and which is right for you? it is important to understand Inbound requires a shift in thinking across the entire business model.

Transforming to Inbound places the client at the centre of everything you do and conducting business in a human and helpful way. 

To Get Started with Your Inbound Journey
1: Subscribe to this podcast
- We release new episodes each week on a wide range of inbound topics with special guests.

2: Read the 4x Inbound Books 
- These 4 books are written by HubSpot senior team members and cover all aspects of your inbound journey

3: Implement what you learn and feedback your success through comments below and on social media using the hashtags #InboundPodcast #GoInbound #GrowFaster

Inbound Marketing - Buy On Amazon
Authors: Brian Hallighan & Dharmesh Shah 
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement.

The Sales Acceleration Formula - Buy On Amazon
Authors:  Mark Roberge
Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team.

They Ask You Answer - Buy On Amazon
Authors: Marcus Sheridan
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today's digital age, the traditional sales funnel--marketing at the top, sales in the middle, customer service at the bottom--is no longer effective.