by Jamie Midgley, on May 26, 2021 2:47:44 PM
- The Agency
- Digital Projects
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In this latest episode of our Revenue Operations series, the team discusses how today’s CRO faces a growing number of key challenges.
When strong revenue performance and growth are required, the closest scrutiny tends to fall on Sales.
Faced with these significant challenges, an increasing number of CROs are turning to Revenue Operations, also known as Rev Ops or RO.
It’s been described as building the tracks and keeping the trains running on time.
The Rev Ops Framework
The approach is designed to achieve closer collaboration within your teams, more predictable growth, and better performance.
Aligning sales, marketing, and customer service operations for better performance.
Ending ‘silo mentality’ and making all teams accountable to revenue, not just sales
The Rev Ops Numbers
One of the reasons CROs are exploring Rev Ops as a way forward is the stats.
HubSpot research says companies with aligned departments post 208 per cent more marketing revenue.
A study by SiriusDecisions found public companies using Rev Ops saw 71 per cent higher stock performance.
As a digital entrepreneur, Jamie has achieved success with clients throughout the UK, USA and EMEA regions. As Co-Founder of 6teen30 Digitals HubSpot Inbound Growth Agency and Client Success Director, he leads the fulfilment team to deliver inbound growth engines to help his clients #GrowFaster. Specialising in working with digitally-focused service companies who are committed to growing online to help drive qualified leads into their sales teams through Inbound campaigns. Jamie hosts the Inbound Podcast and also produces TheOpenMike Podcast show. As a host of the Growth Engine Community Jamie provides valuable insights to its members through his weekly Inbound Snapshot Training.