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S1:E4 - How To Apply Diversity & Inclusion Across Global Inbound Campaigns

by Jamie Midgley, on Sep 22, 2020 6:13:26 PM

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In this latest podcast, recorded as part of the #Inbound2020 event, we welcome Marije Schreur the founder of Shock Inbound based out of Eindhoven in the Netherlands.

Today diversity, inclusion and global marketing, plus creating a community that breeds creativity has never been as important.

Diversity and Inclusion
Often people speak about it, agree with it, but how many practice it truly. 

The data proves that diversity in the boardroom, companies that genuinely support inclusive marketing teams outperform companies that don't.

The Inbound Podcast Graphics_The What
The Inbound Podcast Graphics_The Why

Create and Scale
Creating global campaigns that get results requires a localised strategy.

Comprehensive market research with key stakeholders and choosing the right agency can mean the difference between campaigns that are just translated, and ones that engage the audience in the specific country.

Start a conversation with your team.
Get buy in from your C-suite to realign your long term vision, mission and values to incorporate diversity, inclusion and where you plan to globalise, the importance of working with global experts. 

Have the conversation with your team, get their input and set out your vision for the future.  Asking hard questions is the right way to go. 

Set up a consultation with Marije at ShockInbound to learn more about how the team can globalise your business, increase diversity and inclusion using HubSpot and Inbound.

The Inbound Podcast Graphics_The How

Resources

6t30 - Why Go Inbound - Marketing
Inbound Marketing - Learn More>>>
 

Create Inbound Marketing campaigns that serve prospects with helpful, valuable and remarkable content that builds trust

6t30 - Why Go Inbound - Sales

Inbound Sales - Learn More>>> 

Empower your sales team to sell in a humanistic and helpful way that converts more prospects and generates more profit

6t30 - Why Go Inbound - Service

Inbound Service - Learn More>>>

Deliver outstanding client service management that builds raving fans that buy again and refer their friends

Marije Bio

Marije is an experienced Inbound Marketer, with experience in both corporate as well as non-profit organisations. Focused on lead generation, customer journey management, 360 data driven attribution reporting and customer-centeric human to human marketing campaigns. As the Founder of her HubSpot Agency - Marije specialises in global diverse and inclusive inbound campaigns through her company Shock Inbound

Connect with @marije on LinkedIn here 

Inbound Podcast_Consultation Offer

Calling Inbound Specialists! 

Are you an Inbound specialist and would you like to be a guest on the show? 

If so we would like to interview you on your specialist area of Inbound, simply click the calendar link below and complete the form, we look forward to welcoming you to the show.

 

 

About The Author

Jamie Midgley

As a digital entrepreneur, Jamie has achieved success with clients throughout the UK, USA and EMEA regions. As Co-Founder of 6teen30 Digitals HubSpot Inbound Growth Agency and Client Success Director, he leads the fulfilment team to deliver inbound growth engines to help his clients #GrowFaster. Specialising in working with digitally-focused service companies who are committed to growing online to help drive qualified leads into their sales teams through Inbound campaigns. Jamie hosts the Inbound Podcast and also produces TheOpenMike Podcast show. As a host of the Growth Engine Community Jamie provides valuable insights to its members through his weekly Inbound Snapshot Training.

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