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S1:E2 - The Ultimate Persona Template Framework

by Jamie Midgley, on Jun 25, 2020 1:01:16 PM

Listen to, or Watch The Show

Listen through this audio player or watch the video and slide deck of the show.

 

 

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Personas are the starting point of Inbound
If you are thinking of skipping this step, or want to get busy writing content or building campaigns without a throughly researched persona, without doubt, your engagement, conversions and overall campaign performance will underperform.

What's in a Name? 
There are so many ways you can describe personas. You may call them avatars, ICP's (ideal customer profiles), whatever title you give them is irrelevant, what is super relevant is developing them correctly to an advanced level and then giving them their own identity.

In this episode, we share Entrepreneur Eddie and provide a full breakdown of how and why we build them to such advanced levels.

The Construction Example
Think of personas like [the building architects plans] essential strategic foundations that [the builder] excavates and pour concrete into, if you are following the analogy of a construction site, foundations are critical. Personas play a crucial role in delivering a great inbound and content strategy.

What Is A Persona?

A persona is a fictional character built to identify the type of prospects and eventually, clients you wish to acquire.

While fictional in nature, they are made up in component format from the information you gather from a real-life client, prospect interviews, marketing research and your team's experiences.

The Inbound Podcast Graphics_The What
The Inbound Podcast Graphics_The Why

Speaking Their Language

Marketers who can connect, front and centre with their audience and have a conversation with what is in their heads 'there and then' have a unique advantage.

Great persona creation allows you to write content, build campaigns that connect and solve the personas number one challenge or pain point, where the prospect feels your public campaign is speaking to them directly.

Persona Templates & Tools

There are lots of software tools and templates on the market, here we share HubSpot Persona Creation Online Tool if you just want to get started, a great way to get started.  For More advanced persona creation and to compliment this podcast You can access these resources:
1: Entrepreneur Eddie's Completed Persona

2: Download the Blank Persona Template (PDF) 

The Inbound Podcast Graphics_The How

Resources

Adele Revella Buyer Personas

Buyer Personas - Buy on Amazon>>>

A great resource in book format is Adele Revella's Persona Book, and the foreword is by David Meerman Scott, the first advisory board member at HubSpot.

6t30 - Why Go Inbound - Digital Strategy

Digital Strategy - Learn More>>> 

Learn more about Inbound Digital Strategy and how Personas work inside of the strategic framework.

Personas-1

HubSpot Blog - Read The Blog>>>

20 Questions To Ask When Creating Buyer Personas: Read this blog from HubSpot to help you with your persona creation.

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Calling Inbound Specialists! 

Are you an Inbound specialist and would you like to be a guest on the show? 

If so we would like to interview you on your specialist area of Inbound, simply click the calendar link below and complete the form, we look forward to welcoming you to the show.

 

 

About The Author

Jamie Midgley

As a digital entrepreneur, Jamie has achieved success with clients throughout the UK, USA and EMEA regions. As Co-Founder of 6teen30 Digitals HubSpot Inbound Growth Agency and Client Success Director, he leads the fulfilment team to deliver inbound growth engines to help his clients #GrowFaster. Specialising in working with digitally-focused service companies who are committed to growing online to help drive qualified leads into their sales teams through Inbound campaigns. Jamie hosts the Inbound Podcast and also produces TheOpenMike Podcast show. As a host of the Growth Engine Community Jamie provides valuable insights to its members through his weekly Inbound Snapshot Training.

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