S1:E2 - The Ultimate Persona Template Framework

A persona is a fictional character built to identify the type of prospects and eventually, clients you wish to acquire.

While fictional in nature, they are made up in component format from the information you gather from a real-life client, prospect interviews, marketing research and your team's experiences.

Speaking Their Language

Marketers who can connect, front and centre with their audience and have a conversation with what is in their heads 'there and then' have a unique advantage.

Great persona creation allows you to write content, build campaigns that connect and solve the personas number one challenge or pain point, where the prospect feels your public campaign is speaking to them directly.

Persona Templates & Tools

There are lots of software tools and templates on the market, here we share HubSpot Persona Creation Online Tool if you just want to get started, a great way to get started.  For More advanced persona creation and to compliment this podcast You can access these resources:
1: Entrepreneur Eddie's Completed Persona

2: Download the Blank Persona Template (PDF) 

Buyer Personas - Buy on Amazon>>>

A great resource in book format is Adele Revella's Persona Book, and the foreword is by David Meerman Scott, the first advisory board member at HubSpot.

Digital Strategy - Learn More>>> 

Learn more about Inbound Digital Strategy and how Personas work inside of the strategic framework.

HubSpot Blog - Read The Blog>>>

20 Questions To Ask When Creating Buyer Personas: Read this blog from HubSpot to help you with your persona creation.