by Jamie Midgley, on Jun 17, 2020 12:52:21 PM
Listen through this audio player or watch the video and slide deck of the show.
The way buyers seek and consume information as part of their buyers journey is ever evolving.
There are many theories, strategies and processes business are undertaking to keep up, engage their prospects and hopefully bring them through as clients.
One of the questions we get asked regularly in the agency is
"Why Should I Go Inbound?" and "What is the different between Inbound and Outbound?" and "Which is right for my business?"
The answer always starts the same, and that is we ask business owners to understand that Inbound requires a shift in thinking not only in the marketing area, but across their business model.
Why Go Inbound - Visit Page Here
Inbound is a philosophy focussed on how people buy, it encourages companies to be human, helpful and holistic with their content.
Here's a resource page on our agency website that answers the questions around 'Why Go Inbound' and 'Inbound versus Outbound'.
What You Can Expect.
In the show we answer key questions about Inbound Vs Outbound, the differences along with pro tips to help you consider if Inbound is right for you.
There is also a deep dive on the Growth Flywheel and how Inbound activities are linked to the central SMART Goals of Business Growth.
Inbound vs Outbound?
If you are on the fence after listening to the podcast and remain unsure if Inbound is for you,
- Are you committed to growth?
- Are you committed to organisational change?
- Are you committed to placing the client at the - centre of everything you do?
As a final thought. Consider how you personally research suppliers online, consume content and shortlist supplier to buy from. If providing valuable helpful content, and serving clients on their terms resonates, Inbound is most likely a great fit.
To Get Started with Your Inbound Journey
As a C Suite leader, schedule a management meeting with your team and include key stakeholders / department heads from your Client Services, Marketing and Sales teams.
Use this workbook to help strategise your Inbound journey
As a digital entrepreneur, Jamie has achieved success with clients throughout the UK, USA and EMEA regions. As Co-Founder of 6teen30 Digitals HubSpot Inbound Growth Agency and Client Success Director, he leads the fulfilment team to deliver inbound growth engines to help his clients #GrowFaster. Specialising in working with digitally-focused service companies who are committed to growing online to help drive qualified leads into their sales teams through Inbound campaigns. Jamie hosts the Inbound Podcast and also produces TheOpenMike Podcast show. As a host of the Growth Engine Community Jamie provides valuable insights to its members through his weekly Inbound Snapshot Training.